What is competitive intelligence (CI) and why it is curial for the success of today’s businesses? In this episode, host John Rebecchi (M.B.A. ’83), Ph.D. welcomes Jonah Lopin, CEO and co-founder of Crayon, an award-winning, industry-leading CI software company. Prior to Crayon, Jonah was VP of Customer Success at HubSpot, served as a consultant at Deloitte Consulting and has worked in China focusing on entrepreneurship and non-profits.
We will discuss the current state of CI, how to gather and analyze industry-specialized information, mine the web and leveraging competitive intelligence to boost business performance. Jonah will also share the importance of following the market’s interest, building a solution and why entrepreneurs should stay focus for the customer.